Example 90 day business plan

Here's my 90-day business plan for an IT Managed Service Provider (MSP) company. This plan is divided into three 30-day phases to help you establish, grow, and optimize your business.

Day 1-30: Establishing the Foundation

1. Define Your Vision and Mission

   • Clearly articulate your company's vision and mission.

   • Identify your target market and ideal customer profile.

2. Market Research

   • Analyse competitors and identify market gaps.

   • Understand customer pain points and needs.

3. Business Model and Services

   • Define your service offerings (e.g., network management, cybersecurity, cloud services).

   • Determine pricing strategies and packages.

4. Legal and Financial Setup

   • Register your business and obtain necessary licenses.

   • Set up a business bank account and accounting system.

5. Branding and Marketing

   • Develop a brand identity (logo, website, social media profiles).

   • Create marketing materials (brochures, business cards).

6. Infrastructure and Tools

   • Set up your office space and IT infrastructure.

   • Choose and implement MSP tools (RMM, PSA, ticketing systems).

Day 31-60: Growing Your Client Base

1. Sales Strategy

   • Develop a sales plan and set targets.

   • Train your sales team on service offerings and value propositions.

2. Lead Generation

   • Launch marketing campaigns (email marketing, social media, SEO).

   • Attend industry events and network with potential clients.

3. Client Onboarding Process

   • Create a streamlined onboarding process for new clients.

   • Develop client documentation and service agreements.

4. Customer Relationship Management

   • Implement a CRM system to manage client interactions.

   • Schedule regular check-ins and feedback sessions with clients.

5. Partnerships and Alliances

   • Identify potential partners (vendors, other MSPs).

   • Establish strategic alliances to expand service offerings.

Day 61-90: Optimizing and Scaling

1. Service Delivery Optimization

   • Monitor and analyse service delivery performance.

   • Implement improvements based on client feedback and performance metrics.

2. Employee Training and Development

   • Conduct regular training sessions for your team.

   • Encourage certifications and professional development.

3. Financial Management

   • Review financial performance and adjust budgets as needed.

   • Implement cost-saving measures and optimize resource allocation.

4. Customer Retention Strategies

   • Develop loyalty programs and incentives for long-term clients.

   • Address any client issues promptly and effectively.

5. Scalability Planning

   • Identify opportunities for business expansion (new markets, additional services).

   • Develop a plan for scaling operations and managing growth.

Ongoing Activities

• Continuous Improvement

  • Regularly review and update your business plan.

  • Stay informed about industry trends and advancements.

• Client Engagement

  • Maintain strong relationships with clients through regular communication.

  • Provide exceptional customer service to build trust and loyalty.